Email marketing is a cost-effective and reliable method to get in touch with your targeted audience and increase your E-commerce sales. It also helps you to get new subscribers easily and quickly.
When it comes to E-commerce Email marketing, it is very difficult to maintain consistency in Email marketing campaigns and reach the end goals. You face many problems, such as the landing of your newsletters in the SPAM box, no positive response from the audience, etc.
So, how you can boost your sales with Email Marketing? Here are some tips that you should follow:
1. Choose The Best Email Marketing Software
It is very important for you to choose the best email marketing software as plays a significant role behind the success of your Email marketing campaigns. It also helps you to easily manage your contacts, ensure the deliverability of newsletters to the subscriber’s inbox, segments users into the right groups and track the performance of your Email campaigns. The best thing about a good email marketing software is that it ensures that your Emails don’t go into the SPAM folder.
So, while choosing an Email marketing software, you should evaluate it from different angles, such as a personalization, scalability, creating HTML newsletters, Integration with existing applications and databases, International Character Support, Plug-ins and updates, availability of technical support and select the best software.
2. Write And Send Unique Newsletters frequently
In order to get a positive response from customers, it is very important for you to write unique, clear, appealing newsletters & send to the targeted audience at the right time. Based on your needs and priority, you should segment the audience into different groups and send newsletters accordingly. Set the frequency and right time for the delivery of newsletters. To write unique and eye-catching newsletters, you can do the following-
- Write appealing subject line. Keep the content short and simple.
- Make sure that your content complies with the CAN-SPAM act.
- Provide clear CTA buttons in your Email template. Don’t use SPAM words in your newsletters.
- Use only relevant images in newsletters and
- Personalize your newsletters. This will help you to boost your E-commerce sales remarkably
3. Send Cart Abandonment Emails
Shopping cart abandonment is a major problem for all E-relaters. Most of the entrepreneurs treat it as lost sales and they don’t make any especial effort to recover the “uncompleted transactions”.
You must use Email marketing to reduce cart abandonment rate and grow your sales. Just remind your customers about their abandoned carts and urge them to complete the transaction as soon as possible. In order to encourage them for sale, you can offer some discounts/ free items.
4. Give Loyalty Benefits To Active Buyers
There are many customers who buy frequently from your E-commerce site. In order to boost the sales and encourage other shoppers to engage with your E-commerce brand, you should provide loyalty benefits (such as free gifts, discount coupons, etc,) to frequent buyers. It increases the purchase frequency up to a great extent.
5. Send Transactional Emails
When you do Email marketing to increase the sale of your E-store, you should send transactional Emails regularly to customers for each and every action they take on your E-commerce site, such as shipping notifications, order confirmations, account verifications, alerts and notifications, password recovery, service cancellations, product refunds, etc, This helps you to keep the customers informed about their actions with your E-commerce brand and they encouraged to buy frequently from you.
6. Send Promotional Emails Carefully
When you add new products and services to your E-commerce site, you have to promote it on several channels to encourage customers for purchasing the new items. Based on the buying intent of customers, you should send them promotional emails in limited numbers. This will let them know about your new products and services easily. It will encourage them to buy your new products eventually.
But, don’t flood the customer’s Email with too many promotional emails. This makes them irritated and they may stop buying from your site.
7. Optimize Your Newsletters For Mobile Devices
These days, most of the people open newsletters on different devices. Therefore, you must ensure that your newsletters are optimized to be viewed on all mobile devices. It helps you to get lots of business opportunities with reliable magento from small screens and your E-commerce sale is increased up to a great extent.
8. Track And Improve
No matter how well you perform your Email marketing campaigns, room for further improvement always remains. Therefore, you must track the performance of your Email marketing campaigns regularly.
This will give you an idea of what is working or what is not working. Based on the report, you can make the necessary improvements and can grow your sales rapidly.
Email marketing is a powerful tool to multiply your sales. These are some basic tips using which you can make your Email marketing campaigns more effective and can grow your sales by leaps and bounds.