Image source: Pixabay
Social media has become an integral part of our everyday life and it has become the most popular and the most frequent means of communication. Not only does it give us an incredible opportunity to communicate with our friends and relatives wherever they are on daily basis, but it helps us upscale our business by increasing our brand’s awareness and building recognition of our product.
Since gaining a competitive advantage in today’s market is not an easy task, using a variety of social media channels is not only desirable but an imperative. Luckily, due to the technological advancement, we are given the ability to speed up the process and manage our social media channels with easy by using a variety of tools and apps available on the market.
Here, we’ve rounded up seven top social media tools that will boost your business productivity and help your brand hit the top ranks.
One of the most recognizable and popular tools in the industry is definitely Buffer. Buffer allows you to share content across multiple accounts and networks, and all that from one central dashboard. Buffer also lets you follow up on your posts, measure their effectiveness and evaluate why they were effective. As you add content, you can easily choose which accounts you want to post to. Buffer provides you with fantastic social media guides and case studies on its blog, which can help you make your first steps when entering the world of marketing. One of the main goals of Buffer is to always be experimenting with new trends in social media and marketing which can give you an invaluable lesson how to upscale your own strategy and grow.
Image source: Pixabay
ActiveCollab is a powerful project management tool that will help you keep a track of your daily tasks and significantly increase your team’s productivity and efficiency. It gives you the ability to delegate tasks in just a few steps and easily track time on tasks.With ActiveCollab you can have a clear overview of your team’s activity across projects, provide feedback and manage entire projects with ease. The best part is that you can involve your clients, help them be a part of the project from the initial to the final stage and then invoice once the project is completed. ActiveCollab is a state-of-the-art project management tool that will undoubtedly help you keep everyone in the loop and improve the overall workflow of your team.
One of the things that each social media marketer needs to know is a graphic design. However, not all marketers have adequate knowledge and skills to create unique images for their social media posts. Here is where Canva enters the game. Canva is a feature-rich free design tool that helps beginners and professionals create stunning images and makes graphic design amazingly simple. By using Canva’s multiple templates, fonts, colors and its drag-and-drop feature you can create designs not only for social media but many other purposes like e-book covers, posters and flyers. Canva’s stunning photo editor lets you take your photos to a whole new level and present a consistent look in your marketing materials.
Image source: Pixabay
Grammarly is probably the world’s most accurate grammar checker that can help you spell-check your media posts and analyze your writing for improper word usage.Once you download Grammarly on your computer, you can start dragging and dropping documents into it and it will do grammar and spelling check. It’s a free software and browser extension with multiple functionalities that help you immediately check your grammar before you post your content online. If you need to tackle all the nitty-gritty details of your writings, there are paid upgrade options available.
Hootsuite is a social media analytics tool which provides metrics, reports and visual streams for a number of profiles of all leading social networks. It allows you to write, send, schedule and track posts from its simple interface across multiple accounts and networks. It gives you access up to five of your favorite social media platforms such as Facebook, Instagram, and Twitter. Also, it allows you to reply directly within Hootsuite and post updates on any network from one place. One of its special benefits is that it enables you to delegate customer inquiries to others to respond to, which is a big advantage especially when multiple people are involved in responding via social media.
BuzzSumo is a social media analytics and curation tool for social marketers and it is popular for its multiple functionalities. It enables you to easily find the most shareable content across media and find influencers related to particular topics.What’s more, it allows you to track competitors, analyze their content and get alerts based on keywords, links and brand name. This gives you understanding which kind of content resonates the best with your audience. It will help you gain insight into the factors that influence the success of your content, make the project planning less stressful and plan and create effective content for your market.
IFTTT,which stands for “if this, then that”, is an easy-to-use task automation tool that makes handling tedious tasks a breeze. From automating work anniversary wishes on Linkedin to uploading the same image across a variety of media channels, it has a number of features that allow your team to easily activate your professional network and social media accounts on the app. IFTTT is all about creating commands, commonly known as “recipes”, which dictate to other apps and services to create a new function.For instance, every time you make an Instagram post, you can set it up to send a tweet. IFTTT currently supports more than 110 services.
Social media is here to stay in the marketing world, and it will by no means continue to affect our business and social life in future. If you want to uplevel social media marketing campaign and grow your brand’s visibility, you must choose the right set of social media tools that will add to your game plan and help you stand out in an ever-increasing market.